Van Westendorp Price Sensitivity Meter
Find your optimal price and acceptable price range from real customer feedback, with a live chart. Free, instant.
Your respondents
Enter what each person told you for the four classic price questions. Add at least 3 people for a meaningful curve — more is better.
Respondent 1
Respondent 2
Respondent 3
Respondent 4
Respondent 5
Your price sensitivity curve
Enter your details to see your full price sensitivity curve
Why price sensitivity research matters
Pricing on gut feel is one of the most reversible-looking, hardest-to-undo mistakes a small business makes.
It replaces a guess with a range backed by real feedback
Instead of picking a number and hoping, you get an evidence-based price range straight from the people you'd actually sell to.
It protects both ends of the price
Too low and people doubt the quality. Too high and they won't buy. This shows you exactly where both risks start.
It works with feedback you already have
Ask a handful of customers or prospects the four questions in a call, a survey, or a quick chat — then drop the answers in here.
It gives you a chart you can actually show someone
A visual price sensitivity curve is a far stronger case to a co-founder, investor, or your own doubts than "I think this feels about right."
Frequently asked questions
What is the Van Westendorp Price Sensitivity Meter?
It's a pricing research method that asks people four questions — at what price something feels too cheap, a bargain, expensive, and too expensive — then combines the answers into a chart showing your acceptable price range and optimal price point.
How many people do I need to ask?
You need at least 3 to see a curve at all, but the result gets meaningfully more reliable with more responses — 20 to 30 is a common target for a real pricing decision, though even a handful gives useful direction.
What is the Optimal Price Point (OPP)?
It's the price where equal proportions of people consider it too cheap versus too expensive — in practice, the price with the least resistance from buyers.
What's the difference between OPP and the acceptable price range?
OPP is a single recommended price. The acceptable range (between the Point of Marginal Cheapness and Point of Marginal Expensiveness) is the wider band you could reasonably charge within without triggering quality doubts on one end or price objections on the other.
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