We’re looking for a results-driven Digital Marketing Specialist to plan, execute, and optimise multi-channel marketing campaigns that drive traffic, engagement, and revenue. You’ll work closely with Product, Sales, and Leadership to scale growth across paid, organic, and lifecycle channels.

Visa: Skilled Worker visa sponsorship available for exceptional candidates who meet UK Home Office requirements.

Key Responsibilities

Strategy & Campaign Execution

• Plan and execute digital marketing campaigns across Paid Search, Paid Social, Display, and Email.

• Support the development of quarterly marketing plans aligned with business goals.

• Identify target audiences (ICPs) and tailor campaigns for maximum impact.

• Manage campaign budgets and optimise channel mix for performance.

Growth & Performance Marketing

• Run and optimise campaigns across platforms (Google Ads, Meta, LinkedIn).

• Track and improve KPIs such as CTR, CPC, CPA, ROAS, and conversion rates.

• Conduct A/B testing on creatives, landing pages, and messaging.

• Continuously optimise campaigns based on performance data.

SEO & Content

• Support SEO strategy including keyword research, on-page optimisation, and content planning.

• Collaborate with content teams to create blogs, landing pages, and marketing assets.

• Ensure content aligns with brand messaging and search intent.

• Monitor and improve organic traffic and rankings.

CRM & Lifecycle Marketing

• Build and manage email marketing campaigns (onboarding, nurturing, retention, win-back).

• Use marketing automation tools to segment users and personalise communication.

• Support lead generation and nurturing pipelines.

Website & Conversion Optimisation

• Work with design and product teams to improve website performance and UX.

• Optimise landing pages, forms, and user journeys for higher conversions.

• Analyse user behaviour using analytics tools.

Analytics & Reporting

• Track campaign performance using tools like GA4 and dashboards.

• Provide regular reports on marketing performance and insights.

• Use data to inform decisions and improve ROI.

Skills & Experience

Essential

• 2–5+ years experience in digital marketing or performance marketing roles.

• Hands-on experience with Google Ads, Meta Ads, and/or LinkedIn Ads.

• Strong understanding of SEO, content marketing, and analytics.

• Experience with tools such as GA4, Google Tag Manager, and CRM/email platforms.

• Analytical mindset with the ability to interpret data and optimise campaigns.

• Strong communication and collaboration skills.

Nice to Have

• Experience in SaaS, tech, or startup environments.

• Familiarity with SEO tools (Ahrefs, SEMrush).

• Experience with A/B testing and CRO tools.

• Basic design skills (Canva, Figma).

• Knowledge of automation tools (Zapier, Make).

Education

Degree in Marketing, Business, Communications, or equivalent practical experience.

What We Offer

• Competitive salary + performance-based bonuses

• Flexible working (remote/hybrid options)

• Opportunity to work in a fast-growing, innovative environment

• Exposure to cutting-edge marketing tools and strategies

• Career growth and development opportunities

How to Apply

Apply via ISCANET with your CV and a short cover letter.
Include examples of campaigns, dashboards, or results you’ve achieved (e.g. ROAS improvements, traffic growth, lead generation).