Sales Target Calculator
"I want £20k a month — how many customers do I actually need?" Free, instant, no spreadsheets.
Your target
The monthly sales figure you're aiming for.
What a typical customer spends with you, on average.
So we can show you the gap to close, not just the total.
Your sales target
Enter your details to see how many customers you need
Why a real sales target matters
Turning a revenue goal into a customer count is what actually makes it actionable.
"Grow sales" isn't a plan — a number is
A revenue goal on its own doesn't tell anyone what to do on Monday morning. "Sell to 45 customers this month" does.
It shows you the real gap to close
Compare what you need against what you already have, and you get the actual number worth chasing — not the whole target from scratch.
It turns a month into a week
A monthly target feels abstract. A weekly one is something you can check against every Friday.
It pairs directly with your break-even number
Once you know what you need to break even, this tells you what it actually takes to hit a real profit target above that.
Frequently asked questions
How do I turn a revenue goal into a sales target?
Divide your target monthly revenue by your average order value. That gives you the minimum number of customers you need to sell to each month to hit the goal.
Why does the calculator show a weekly number as well as a monthly one?
A monthly target can feel too far away to act on day to day. Splitting it across an average 4.33-week month gives you a smaller, checkable goal — are you on pace this week or not.
What if I already have customers — do I need the full number?
No — enter your current monthly customers and the calculator shows the gap: how many additional customers you need on top of what you already have, not the total from zero.
How does this relate to a break-even calculation?
Break-even tells you the minimum you must sell to avoid a loss. A sales target is usually set above that, to hit a real profit or growth goal — the two numbers work well side by side.
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